The joke content (meaning) is not what provokes the laugh, it just makes the salience of the joke and provokes a smile. What makes us laugh is the joke mechanism. Milton Berle demonstrated this with a classic theatre experiment in the 1950s: if during a series of jokes you insert phrases that are not jokes, but with the same rhythm, the audience laughs anyway. A classic is the ternary rhythm, with three beats: introduction, premise, antithesis (with the antithesis being the punch line).In regards to the Milton Berle experiment, they can be taken to demonstrate the concept of "breaking context" or "breaking the pattern". It isn't necessarily the Rhythm that caused the audience to laugh, but the disparity between the expectation of a "joke" and being instead given a non-sequitur "normal phrase." This normal phrase is, itself, unexpected, and is a kind of punchline.
When a technically-good joke is referred changing it with paraphrasing, it is not laughable anymore; this is because the paraphrase, changing some term or moving it within the sentence, breaks the joke mechanism (its vividness, brevity and rhythm), and its power and effectiveness are lost. Douglas Adams described sentences where the joke word is the final word as "comically weighted." This saves the "payoff" until the last possible moment, allowing the expectation for surprise to reach its highest point, while the mind is more firmly rooted in the pattern established by the rest of the sentence.
D`Artz : Jokes
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